Friday, 18 September 2009

Sexy readers

Over on Lydia Hart's blog the hostess in question nabs a Joanne Rendell column from the Huffington Post. Very insightful it is too (although the bigger authors with marketing spends pushing their books may not be so keen on it).

I doubt very much if any publishers will take note, but working in and around the advertising industry, I think Joanne's points are valid. A shame the larger publishers are the ones who will have the budgets to actually achieve what she's suggesting, but the smaller ones tend to be the ones with the ambition to make the push.

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